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5 factors that influence the first impression of your hotel
When a guest arrives at your hotel, they begin forming an opinion even before reaching their room. The first impression shapes their perception of comfort and their trust in the overall quality of service. From the moment of arrival to entering the room, guests build their opinion of your hotel based on how they feel.
Below are 5 key details to focus on to create a strong and positive first impression:
A clean and odor-free entrance area
The lobby is the first place where guests are welcomed. Cleanliness, air quality, and scent are noticed within the first few seconds. Spotless furniture, gleaming floors, and a fresh, neutral fragrance immediately create a sense of comfort from the moment the guest walks in.
Professional and welcoming staff
The behavior of the staff greeting guests at the entrance plays a crucial role. A smiling, polite, and attentive team member makes the guest feel, “I’ve come to the right place.” A professional welcome, quick check-in, and competent assistance from the very first moments help build trust and confidence.
Well-prepared hotel textiles
When a guest enters the room, clean, neatly arranged, and well-ironed bed linens and towels play a key role in shaping the first visual impression. White, high-quality hotel textiles convey a sense of confidence in both hygiene and comfort.
Accessible and elegant toiletries
Toiletries such as soap, shampoo, and shower gel should be not only functional but also aesthetically appealing. Branded and well-packaged products catch the guest’s attention and contribute to a positive perception of the hotel.
Making a difference through small but thoughtful details
Disposable slippers, a bottle of water, a neatly placed room card, or a welcome note — such details make guests feel cared for and appreciated. It is precisely these “unnoticed” elements of service that play a key role in encouraging guests to choose your hotel again.
